국경을 넘나드는 전자 상거래에 대한 새로운 관점
 
MotionPoint의 아바타MotionPoint
2016년 4월 01일

국경을 넘나드는 전자 상거래에 대한 새로운 관점

Many companies are simply unaware of the thriving opportunities for global e-retail expansion, a MotionPoint exec says.

 

According to a recent survey by MultiChannel Merchant, only 41.9% of U.S.-based merchants say their e-commerce websites are configured for global business. That’s astonishing, considering that B2C e-commerce will hit $2.3 trillion in just two years—with most of that growth occurring in global markets.

Why aren’t more businesses seizing this ever-growing opportunity for engagement and sales growth? The publication recently interviewed Charles Whiteman, MotionPoint’s SVP of Client Services, for a fresh perspective.

Highlights from the interview include:

Why U.S. retailers might be missing the opportunity: “(They) enjoy a large home market, and are often oblivious to the opportunity offered by smaller foreign markets. In our experience, this isn’t the case for retailers in the UK and elsewhere,” Whiteman says.

Prudent expansion into new markets is recommended: “You actually want to compromise when you’re starting out – otherwise you’re likely to create a cost structure that is unsustainable given the reality that new markets take time to grow and hit stride,” Whiteman advises.

Cross-border e-commerce is here to stay: “Cross-border will be a tactic that exceptionally efficient retailers (will) use to drive sales growth … bringing competition to smaller markets and driving prices down and service levels up.”

Read the full interview at MultiChannel Merchant.

 

MotionPoint 소개

MotionPoint는 세계 각지의 시장에서 새로운 고객을 유치하고 그들의 생활을 윤택하게 함으로써 세계적인 브랜드들의 성장을 돕고 있습니다.

MotionPoint의 플랫폼은 세계에서 가장 효과적인 웹사이트 번역 서비스일 뿐 아니라 혁신적인 기술, 빅데이터, 뛰어난 품질의 번역 및 국제 마케팅 경험을 하나로 결합한 턴키 솔루션입니다. MotionPoint의 접근 방식은 갈수록 경쟁이 치열해지는 온라인 및 오프라인 글로벌 시장에서 성공하는 데 필요한 품질, 보안 및 확장성을 보장해 드립니다.

 

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