Avoid Disastrous ‘Cultural Disconnects’ When Entering New Markets
Avoid Disastrous ‘Cultural Disconnects’ When Entering New Markets
MotionPoint의 아바타MotionPoint
 2016년 11월 09일

Avoid Disastrous ‘Cultural Disconnects’ When Entering New Markets

Companies armed with cultural knowledge can position themselves for great success in global online markets. Learn more in our new e-book.


Growing companies have long known that the smartest way to serve consumers in new markets is to literally speak their preferred languages. For instance: brick-and-mortar retailers that expand into global markets wouldn't dare offer in-store signage in a language local consumers couldn't read!

The same can be said for business websites and e-commerce endeavors. Resonant, authentic translations are "table stakes" for companies that want to reach new customers in international markets. But unless companies go beyond translation and illustrate a deep knowledge of a market's culture, shopping habits, technological preferences and more in their marketing, local consumers will often sense a "cultural disconnect," and mosey on to other online stores and solutions.

Those are high stakes. And these cultural nuances are rarely obvious for newcomers to emerging markets.

But your company can discover some of these cultural differences—and how to savvily address them—with the knowledge found in our latest e-book, Fluency Isn’t Enough. It provides winning tactics to serve global customers using translation and powerful cultural insights:

Inside, you'll discover why website content should be unique and relevant to each global target market, and how highly-localized translations can really pay off. We share some client experiences, and success stories, to illustrate our best practices.

You’ll also learn about social media networks that are popular throughout the world, and why engaging consumers on these networks—in their preferred languages—can really move the sales needle.

The e-book is free. Download it today, to gain a greater understanding about why translation is an important … but not the only … key to success in global markets. Fluency isn't enough. Context and cultural relevance make all the difference!


MotionPoint 소개

MotionPoint는 세계 각지의 시장에서 새로운 고객을 유치하고 그들의 생활을 윤택하게 함으로써 세계적인 브랜드들의 성장을 돕고 있습니다.

MotionPoint의 플랫폼은 세계에서 가장 효과적인 웹사이트 번역 서비스일 뿐 아니라 혁신적인 기술, 빅데이터, 뛰어난 품질의 번역 및 국제 마케팅 경험을 하나로 결합한 턴키 솔루션입니다. MotionPoint의 접근 방식은 갈수록 경쟁이 치열해지는 온라인 및 오프라인 글로벌 시장에서 성공하는 데 필요한 품질, 보안 및 확장성을 보장해 드립니다.


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