Banks + Digital Marketing = New Global Customers
 
MotionPoint의 아바타MotionPoint
2016년 6월 10일

Banks + Digital Marketing = New Global Customers

A MotionPoint exec offers four tips to help financial services companies expand into new markets.

 

Marketers for banks and other financial institutions are discovering that conventional marketing and ad spends are delivering diminishing returns. But times are changing, and marketers are embracing the superior ROI digital marketing offers, writes Charles Whiteman at SAP Hybris’ blog, The Future of Customer Engagement and Commerce.

This pivot is paying off, particularly as banks expand to reach previously-untapped domestic and international markets, Whiteman says. Whiteman is MotionPoint's SVP of Client Services.

But embracing digital marketing to engage these new customers still has some challenges. Whiteman offered several tips.

"As the web has matured and access to it has increased," he explains, "customers are no longer willing to read and transact on sites published only in English. These days, most global customers, even when they're English-proficient, avoid English-language websites."

The solution is launching localized websites with culturally resonant translations, Whiteman says.

Read more about this global digital-marketing tip, and three others, at The Future of Customer Engagement and Commerce.

 

MotionPoint 소개

MotionPoint는 세계 각지의 시장에서 새로운 고객을 유치하고 그들의 생활을 윤택하게 함으로써 세계적인 브랜드들의 성장을 돕고 있습니다.

MotionPoint의 플랫폼은 세계에서 가장 효과적인 웹사이트 번역 서비스일 뿐 아니라 혁신적인 기술, 빅데이터, 뛰어난 품질의 번역 및 국제 마케팅 경험을 하나로 결합한 턴키 솔루션입니다. MotionPoint의 접근 방식은 갈수록 경쟁이 치열해지는 온라인 및 오프라인 글로벌 시장에서 성공하는 데 필요한 품질, 보안 및 확장성을 보장해 드립니다.

 

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