Banks Win Big with Localized Digital Content
 
MotionPoint의 아바타MotionPoint
2016년 6월 20일

Banks Win Big with Localized Digital Content

A MotionPoint exec shares exclusive insights into how smart banks can engage new customers.

 

Progressive financial institutions are leveraging the power of digital marketing and other online channels—and the smartest ones are crafting this engaging content in several languages to reach new global customers, writes Charles Whiteman in a new post at Banking.com.

Next year, nearly 30% of the industry's ad spends will be in the digital space, writes Whiteman, MotionPoint's SVP of Client Services. It's a smart play to dedicate some of that budget to reaching customers in new markets, he writes, especially when following these best practices:

Be Different: “First, examine any competing banks in the markets you’re eying to expand in and offer solutions that differentiate your organization,” Whiteman says.

Be Linguistically Authentic: “To best serve these customers, companies must leverage linguistically excellent, culturally resonant, brand-faithful website translations,” he advises.

Watch for Unique Customer Behavior: Using A/B testing can lead to conversion rate optimization, and insights into developing new products to best serve these new consumers.

Dive deeper, and learn even more best practices, over at the full article on Banking.com.

 

MotionPoint 소개

MotionPoint는 세계 각지의 시장에서 새로운 고객을 유치하고 그들의 생활을 윤택하게 함으로써 세계적인 브랜드들의 성장을 돕고 있습니다.

MotionPoint의 플랫폼은 세계에서 가장 효과적인 웹사이트 번역 서비스일 뿐 아니라 혁신적인 기술, 빅데이터, 뛰어난 품질의 번역 및 국제 마케팅 경험을 하나로 결합한 턴키 솔루션입니다. MotionPoint의 접근 방식은 갈수록 경쟁이 치열해지는 온라인 및 오프라인 글로벌 시장에서 성공하는 데 필요한 품질, 보안 및 확장성을 보장해 드립니다.

 

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