Fluency Delivers Success for Expanding Companies
 
MotionPoint의 아바타MotionPoint
2016년 7월 07일

Fluency Delivers Success for Expanding Companies

Our SVP’s thought leadership was featured in Advertising Week and The Huffington Post.

 

The combined power of linguistic and cultural fluency can make all the difference between a company’s success and failure in new global markets, writes Charles Whiteman in two articles at Advertising Week.

The stories were also syndicated at The Huffington Post.

Linguistic Fluency

In one post, Whiteman—MotionPoint’s SVP of Client Services—reminds readers that English is no longer the lingua franca of the Internet. “Today’s global consumers demand translated materials that are just as confident, artful and alluring as those found in flagship English-speaking markets,” he writes.

Companies that leverage resonant translations that capture the ethos and verve of their brands stand to see more website traffic, conversions and revenue on their global websites, Whiteman says.

Read the full story at Advertising Week, or at The Huffington Post.

Cultural Fluency

In another post, Whiteman warned companies about the dangers of "one size fits all" approach to expansion and marketing in global markets. Such tone-deaf moves can lead to costly mistakes in-and withdrawals from-new markets.

The solution, Whiteman writes, is possessing clear insights into the consumer behavior and cultural nuances of these markets. This commitment to cultural fluency generates more consumer lean-in, which results in better brand awareness and higher revenues.

Read the full story at Advertising Week, or at The Huffington Post.

 

MotionPoint 소개

MotionPoint는 세계 각지의 시장에서 새로운 고객을 유치하고 그들의 생활을 윤택하게 함으로써 세계적인 브랜드들의 성장을 돕고 있습니다.

MotionPoint의 플랫폼은 세계에서 가장 효과적인 웹사이트 번역 서비스일 뿐 아니라 혁신적인 기술, 빅데이터, 뛰어난 품질의 번역 및 국제 마케팅 경험을 하나로 결합한 턴키 솔루션입니다. MotionPoint의 접근 방식은 갈수록 경쟁이 치열해지는 온라인 및 오프라인 글로벌 시장에서 성공하는 데 필요한 품질, 보안 및 확장성을 보장해 드립니다.

 

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