Speaking Miami’s Language via Mobile
 
MotionPoint의 아바타MotionPoint
2016년 7월 18일

Speaking Miami’s Language via Mobile

Companies should court mobile-first consumers in their preferred languages, our SVP says.

 

MotionPoint contributed its expertise to a recent story in the South Florida Business Journal, which focused on Miami’s standing as one of the United States’ most mobile-friendly cities.

The story cited a third-party study that identified cities with the “best and fastest access to Internet and the largest number of mobile phone stores per capita,” the story said.

MotionPoint SVP of Client Services Charles Whiteman was quoted in the article.

Companies keen to engage Miami’s residents should create authentically translated, in-language mobile experiences for South Florida’s Spanish speakers, Whiteman told the Journal. Forty percent of the region’s population speaks Spanish.

“We’ve found that with websites that do not provide Spanish, their average mobile traffic is significantly reduced,” he said.

U.S.-based Spanish speakers are considered mobile-first “power users” who access the web most often through their smartphones. It’s essential for businesses to accommodate their preferences, Whiteman said. Those that do (such as MotionPoint client JetBlue) see great gains.

Read the full story at the South Florida Business Journal.

 

MotionPoint 소개

MotionPoint는 세계 각지의 시장에서 새로운 고객을 유치하고 그들의 생활을 윤택하게 함으로써 세계적인 브랜드들의 성장을 돕고 있습니다.

MotionPoint의 플랫폼은 세계에서 가장 효과적인 웹사이트 번역 서비스일 뿐 아니라 혁신적인 기술, 빅데이터, 뛰어난 품질의 번역 및 국제 마케팅 경험을 하나로 결합한 턴키 솔루션입니다. MotionPoint의 접근 방식은 갈수록 경쟁이 치열해지는 온라인 및 오프라인 글로벌 시장에서 성공하는 데 필요한 품질, 보안 및 확장성을 보장해 드립니다.

 

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